The Gateway Show

The Gateway Show is a comedy show hosted by comedian Billy Anderson where the roster of funny people do a first set totally sober, then get sufficiently inebriated via their drink/drug of choice and perform a second set. Billy brought me in to refine the drafts he had created for the show’s branding. Though he was initially set on using a particular free font, I created  some custom lettering to give the show it’s own unique identity. The full logo is complemented by a solo “G” mark to ensure that the identity works well for web and merchandise channels.