Funnel Fest '22

Since Funnel Leasing is a fully-remote company, they plan annual employee gatherings to bring folks from across the country together. For the 2022 installment of Funnel Fest, I had the opportunity to design the event's branding, swag, signage, and presentation template. Leadership want each year's Funnel Fest to feel unique and memorable, so I had a chance to expand Funnel's branding into styles outside the company's established public presentation. This ultimately led me to style Funnel Fest '22 like a destination camp or music festival, incorporating some retro hand lettering with custom stickers, badges, and emblems. While the style was a switch-up from Funnel's standard branding, the company's iconic black and pink color palette remained strong throughout the project.

I also had a chance to work with some of Funnel's Employee Led Groups, Women of Funnel and Funnel Pride, to design custom swag to be distributed to group members at Funnel Fest.


Caleb Brand © 2023