Funnel Leasing makes AI-powered, renter-centric CRM software for some of the largest property management companies in America. Their Online Leasing product benefits both leasing agents and renters, updating the renter journey from a frustrating mess to a seamless, mobile, ecommerce experience. This video was created to announce the launch of Online Leasing into general availability, so it needed to balance attention-grabbing motion graphics with clear visualizations of the workflows that the product enables.
I designed, illustrated, animated, and edited this piece from start to finish, having a ton of fun integrating goofy stock footage, handdrawn elements, and emojis that showcase Funnel's playful, confident personality with clean representations of the product's UI.
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